Midtown Orthodontics
We partnered with a established Toronto orthodontic practice to redesign their website from the ground up, build a strong local SEO presence, and position them as a top result in AI-powered search — driving consistent new patient growth in one of Toronto's most competitive corridors.
CLIENT
Midtown Orthodontics
SERVICE PROVIDED
Web Design, SEO, AI Visibility, Analytics & Tracking
TIMELINE
4 Weeks
When Midtown Orthodontics came to us, Drs. Freeman, Caro, and Lands had built a reputable multi-doctor practice with years of clinical expertise behind them.
But having a website and being found online are two very different things.
Their existing site wasn't optimized to reach their online audience, leaving prospective patients unable to find them despite strong demand for orthodontic services in the Midtown Toronto market. In a corridor filled with competing practices, they needed a digital presence that worked as hard as their clinical team did.
We discussed with the team their focus on building a story-brand, and having a website that reflected the patient focused care they provided.
The site was designed and structured with that story-brand as the foundation. All aspects of the site are patient focused, making it easy to explore treatment options, meet the doctors, and take the next step toward booking a consultation without friction.
From there, we layered in a comprehensive local SEO strategy, including schema markup, JSON-LD structured data, and a fully optimized Google Business Profile to maximize visibility in local search and drive consistent organic growth.
Our structured data implementation extended beyond traditional search, establishing Midtown Orthodontics as a top result when prospective patients search for an orthodontist in Toronto through AI-powered tools like Google AI Overviews, ChatGPT, and Perplexity — putting them ahead of the competition in the next frontier of local search visibility.
We implemented GA4 alongside server-side Google Tag Manager to ensure every lead source was accurately attributed, giving the practice a clear picture of what was driving growth.
Organic search began delivering a steady stream of new patient inquiries, and the practice now had the reporting infrastructure to make confident, data-driven decisions about their marketing going forward.
Most importantly, Midtown Orthodontics had a website they were proud to put their name on — a digital presence that finally reflected the calibre of care and expertise patients experience inside the clinic.
For a practice built on trust and long-term patient relationships, this was more than a redesign; it was a foundation for sustainable, long-term growth in the heart of Toronto.
