Prop Architecture
We partnered with an innovative Toronto dental architecture firm to transform their dormant online presence into a high-performing lead generation engine — delivering over 38,000 website impressions in just two months through a comprehensive SEO strategy.
CLIENT
Prop Architecture
SERVICE PROVIDED
SEO, Technical Optimization, Content Strategy
TIMELINE
4 Weeks
When Prop Architecture came to us, the firm had everything a thriving firm should — a celebrated portfolio, a meticulous design philosophy, and a track record spanning dental clinics, commercial spaces, and modern residential projects.
But online, none of that was visible.
Their website wasn't ranking for the searches that mattered, impressions were stagnant, and potential clients actively looking for architectural services in Toronto simply weren't finding them.
In a competitive industry where reputation is everything, their digital presence wasn't reflecting the caliber of their work, and leads were stagnant because of it.
We began with a thorough technical SEO audit, analyzing the site's structure, crawlability, mobile performance, and page speed to identify everything holding it back from ranking.
From there, we developed a targeted keyword strategy built around the specific terms potential clients were using — from broad searches like "commercial architecture firm" to high-intent queries like "modern dental office design in Toronto" — ensuring Prop's expertise was mapped to the exact language their audience was using.
With the strategy in place, we overhauled key service and project pages, refining meta titles, descriptions, header tags, and on-page content to communicate clearly to both search engines and prospective clients.
Project pages were transformed from static portfolio entries into conversion-focused narratives that positioned Prop Architecture as an authoritative choice in their niche.
Technical fixes — including crawl error resolution, sitemap submission, and mobile optimization — ensured search engines could properly index and surface the site.
A targeted content strategy further expanded their reach, covering long-tail keywords and demonstrating depth of expertise across their core service areas.
Within just two months of implementation, Prop Architecture's website surpassed 38,000 impressions; a dramatic expansion of their digital footprint that put them in front of a much larger audience of potential clients.
What had been an invisible online presence was now consistently surfacing across a wide range of relevant searches.
More impressions mean more opportunities — more clicks, more portfolio views, and more conversations with the right clients.
For Prop Architecture, this was the foundation they needed to translate their exceptional work into consistent, scalable lead generation.
