ScarboroSmiles
We partnered with a Scarborough dental practice to redesign their website from the ground up, rank them prominently on Google Maps, and establish them as a top result in AI-powered search — building a complete digital presence that drives consistent new patient growth in a competitive market.
CLIENT
ScarboroSmiles
SERVICE PROVIDED
Web Design, SEO, Analytics & Tracking, AI Visibility
TIMELINE
6 weeks
When ScarboroSmiles came to us, Dr. Isabel Cumandra and her team had built a practice centred around quality patient care, but their website did not reflect that.
Their existing site was aesthetically outdated, and wasn't optimized to convert their online audience, leaving potential new patients hesitant when booking an appointment.
Without a conversion rate optimized website, they were losing new patients to competitors. In a tight market, they needed more than just a website; they needed a digital presence built to perform.
We began with a full website rebuild on Framer, designing a clean, conversion-focused experience that reflected the warmth and professionalism of the practice.
The site was structured around patient intent, making it easy to find services, meet the team, and book an appointment without friction.
From there, we layered in a comprehensive local SEO strategy, including schema markup, JSON-LD structured data, and a fully optimized Google Business Profile to maximize visibility in local search — ultimately ranking ScarboroSmiles prominently on Google Maps in a competitive market.
Our structured data implementation extended beyond traditional search, establishing ScarboroSmiles as a top result when prospective patients search for a dentist in Scarborough through AI-powered tools like Google AI Overviews, ChatGPT, and Perplexity — putting them ahead of the competition in the next frontier of local search visibility.
We implemented GA4 alongside server-side Google Tag Manager to ensure every lead source was accurately attributed — giving the practice a clear picture of what was working and why.
The results were measurable and consistent. Conversion rate increased by 40%, and the practice now had the reporting infrastructure to make informed decisions about their marketing going forward.
Organic booking volume grew month-over-month, and ScarboroSmiles had a website they were proud to share with prospective patients — a first impression that finally matched the experience inside the clinic.
More than a redesign, this project gave ScarboroSmiles a scalable digital foundation built for long-term growth in their community.
