Investing in dental clinic design isn’t just about aesthetics—it can directly impact patient volume, revenue growth, and long-term success. Bitehaus Dental in Toronto is a prime example of how a well-planned, visually appealing space can drive business results. Designed by Prop Architecture, Bitehaus didn’t just meet expectations—they exceeded them, reaching their five-year financial goal in just one year.
Dental Clinic Design as a Growth Strategy
While many businesses invest heavily in marketing and sales to attract new customers, Bitehaus Dental took a different approach. Dr. Whitaker, the owner, prioritized dental architecture and interior design as a key factor in patient attraction and retention. Rather than relying solely on traditional advertising, she wanted a space that spoke for itself—an inviting environment that would naturally draw in new patients.
The results proved her vision right. By working with Prop Architecture, the clinic was able to create a welcoming and distinctive space that set it apart from competitors. The impact was immediate, leading to rapid patient growth and financial success far ahead of schedule.
How Dental Architecture can Drive Walk-In Traffic
One of the most striking aspects of Bitehaus Dental is its visibility. Located on the ground floor of a condominium, the dental clinic’s design was carefully crafted to capture attention and encourage foot traffic.

51-foot wide storefront: The clinic’s wide street frontage ensures that passersby can easily see inside.
Open and inviting layout: Every room, from the reception area to the operatories, is visible from the street.
Curved architectural elements: Prop Architecture designed sweeping, organic shapes that naturally draw the eye and create an inviting atmosphere.
This strategic design approach paid off. Today, 31% of Bitehaus Dental’s patients come from walk-ins and drive-bys, showing that the clinic’s aesthetic appeal directly translates into new patients.
Building a Dental Clinic That Patients Talk About
Beyond attracting new patients, the design also contributes to positive patient experiences. Many people feel anxious about dental visits, but a thoughtfully designed space can make them feel more at ease.
Patient reviews reflect this impact:
50% of Google reviews mention the clinic’s design
Patients describe the space as calming, beautiful, and inviting
The atmosphere makes dental care feel less intimidating
In a field where patient impressions and comfort are essential, these elements make a real difference—not just in business growth, but in how people perceive and experience their dental visits.
The Knock-On Effect of Positive Google Business Reviews
Positive patient reviews don’t just build trust—they directly impact your SEO rankings and Google Maps visibility. When patients mention your clinic’s atmosphere, comfort, or design in their reviews, they provide valuable keywords that help your practice appear in local search results.
Most recent studies indicated that Google Business Reviews are the #3 most important ranking factor, after your Business Profile Information and Website design.
Here’s how it works:
Higher Local Rankings – Google prioritizes businesses with frequent, high-quality reviews. A steady stream of positive feedback signals to Google that your clinic is reputable and relevant.
Keyword Optimization from Patients – When patients describe your clinic as calming, modern, or inviting, those words become searchable terms that help potential patients find you.
Increased Google Maps Visibility – Reviews contribute to Google’s local ranking factors, improving your placement in the Local Pack (the top three map listings shown in search results).
More Clicks & Conversions – A clinic with strong ratings and authentic patient feedback is more likely to attract clicks, appointment bookings, and walk-ins.
By fostering a patient experience worth talking about, your clinic naturally generates SEO-friendly content, making it easier for new patients to find and choose you online.
Should you Invest in a Dental Architect?
In short: yes. A professional dental architect is essential for designing a functional, efficient, and patient-friendly clinic. A well-planned space enhances patient satisfaction, streamlines operations, and boosts profitability.
Maximizing Your Return on Investment
While ROI varies, partnering with the right dental architecture firm ensures long-term financial and reputational benefits. The key is choosing a firm that controls the cost of the project with exceptional results.
Prop Architecture delivers on both. Their expertise enhances patient experience, improves workflow efficiency, and drives financial success—making them a smart investment for any dental practice.
Who Is Prop Architecture?
Prop Architecture is a Toronto-based dental architecture firm specializing in dental clinic design. Founded in 2014 by Principal Architect Derrick Lai, the team provides a full range of services, from concept planning and permit drawings to construction documentation and contract administration.
For more information on their work, visit Prop Architecture or contact Derrick Lai at hello@prop.ca.
Investing in dental clinic design isn’t just about aesthetics—it can directly impact patient volume, revenue growth, and long-term success. Bitehaus Dental in Toronto is a prime example of how a well-planned, visually appealing space can drive business results. Designed by Prop Architecture, Bitehaus didn’t just meet expectations—they exceeded them, reaching their five-year financial goal in just one year.
Dental Clinic Design as a Growth Strategy
While many businesses invest heavily in marketing and sales to attract new customers, Bitehaus Dental took a different approach. Dr. Whitaker, the owner, prioritized dental architecture and interior design as a key factor in patient attraction and retention. Rather than relying solely on traditional advertising, she wanted a space that spoke for itself—an inviting environment that would naturally draw in new patients.
The results proved her vision right. By working with Prop Architecture, the clinic was able to create a welcoming and distinctive space that set it apart from competitors. The impact was immediate, leading to rapid patient growth and financial success far ahead of schedule.
How Dental Architecture can Drive Walk-In Traffic
One of the most striking aspects of Bitehaus Dental is its visibility. Located on the ground floor of a condominium, the dental clinic’s design was carefully crafted to capture attention and encourage foot traffic.

51-foot wide storefront: The clinic’s wide street frontage ensures that passersby can easily see inside.
Open and inviting layout: Every room, from the reception area to the operatories, is visible from the street.
Curved architectural elements: Prop Architecture designed sweeping, organic shapes that naturally draw the eye and create an inviting atmosphere.
This strategic design approach paid off. Today, 31% of Bitehaus Dental’s patients come from walk-ins and drive-bys, showing that the clinic’s aesthetic appeal directly translates into new patients.
Building a Dental Clinic That Patients Talk About
Beyond attracting new patients, the design also contributes to positive patient experiences. Many people feel anxious about dental visits, but a thoughtfully designed space can make them feel more at ease.
Patient reviews reflect this impact:
50% of Google reviews mention the clinic’s design
Patients describe the space as calming, beautiful, and inviting
The atmosphere makes dental care feel less intimidating
In a field where patient impressions and comfort are essential, these elements make a real difference—not just in business growth, but in how people perceive and experience their dental visits.
The Knock-On Effect of Positive Google Business Reviews
Positive patient reviews don’t just build trust—they directly impact your SEO rankings and Google Maps visibility. When patients mention your clinic’s atmosphere, comfort, or design in their reviews, they provide valuable keywords that help your practice appear in local search results.
Most recent studies indicated that Google Business Reviews are the #3 most important ranking factor, after your Business Profile Information and Website design.
Here’s how it works:
Higher Local Rankings – Google prioritizes businesses with frequent, high-quality reviews. A steady stream of positive feedback signals to Google that your clinic is reputable and relevant.
Keyword Optimization from Patients – When patients describe your clinic as calming, modern, or inviting, those words become searchable terms that help potential patients find you.
Increased Google Maps Visibility – Reviews contribute to Google’s local ranking factors, improving your placement in the Local Pack (the top three map listings shown in search results).
More Clicks & Conversions – A clinic with strong ratings and authentic patient feedback is more likely to attract clicks, appointment bookings, and walk-ins.
By fostering a patient experience worth talking about, your clinic naturally generates SEO-friendly content, making it easier for new patients to find and choose you online.
Should you Invest in a Dental Architect?
In short: yes. A professional dental architect is essential for designing a functional, efficient, and patient-friendly clinic. A well-planned space enhances patient satisfaction, streamlines operations, and boosts profitability.
Maximizing Your Return on Investment
While ROI varies, partnering with the right dental architecture firm ensures long-term financial and reputational benefits. The key is choosing a firm that controls the cost of the project with exceptional results.
Prop Architecture delivers on both. Their expertise enhances patient experience, improves workflow efficiency, and drives financial success—making them a smart investment for any dental practice.
Who Is Prop Architecture?
Prop Architecture is a Toronto-based dental architecture firm specializing in dental clinic design. Founded in 2014 by Principal Architect Derrick Lai, the team provides a full range of services, from concept planning and permit drawings to construction documentation and contract administration.
For more information on their work, visit Prop Architecture or contact Derrick Lai at hello@prop.ca.
Investing in dental clinic design isn’t just about aesthetics—it can directly impact patient volume, revenue growth, and long-term success. Bitehaus Dental in Toronto is a prime example of how a well-planned, visually appealing space can drive business results. Designed by Prop Architecture, Bitehaus didn’t just meet expectations—they exceeded them, reaching their five-year financial goal in just one year.
Dental Clinic Design as a Growth Strategy
While many businesses invest heavily in marketing and sales to attract new customers, Bitehaus Dental took a different approach. Dr. Whitaker, the owner, prioritized dental architecture and interior design as a key factor in patient attraction and retention. Rather than relying solely on traditional advertising, she wanted a space that spoke for itself—an inviting environment that would naturally draw in new patients.
The results proved her vision right. By working with Prop Architecture, the clinic was able to create a welcoming and distinctive space that set it apart from competitors. The impact was immediate, leading to rapid patient growth and financial success far ahead of schedule.
How Dental Architecture can Drive Walk-In Traffic
One of the most striking aspects of Bitehaus Dental is its visibility. Located on the ground floor of a condominium, the dental clinic’s design was carefully crafted to capture attention and encourage foot traffic.

51-foot wide storefront: The clinic’s wide street frontage ensures that passersby can easily see inside.
Open and inviting layout: Every room, from the reception area to the operatories, is visible from the street.
Curved architectural elements: Prop Architecture designed sweeping, organic shapes that naturally draw the eye and create an inviting atmosphere.
This strategic design approach paid off. Today, 31% of Bitehaus Dental’s patients come from walk-ins and drive-bys, showing that the clinic’s aesthetic appeal directly translates into new patients.
Building a Dental Clinic That Patients Talk About
Beyond attracting new patients, the design also contributes to positive patient experiences. Many people feel anxious about dental visits, but a thoughtfully designed space can make them feel more at ease.
Patient reviews reflect this impact:
50% of Google reviews mention the clinic’s design
Patients describe the space as calming, beautiful, and inviting
The atmosphere makes dental care feel less intimidating
In a field where patient impressions and comfort are essential, these elements make a real difference—not just in business growth, but in how people perceive and experience their dental visits.
The Knock-On Effect of Positive Google Business Reviews
Positive patient reviews don’t just build trust—they directly impact your SEO rankings and Google Maps visibility. When patients mention your clinic’s atmosphere, comfort, or design in their reviews, they provide valuable keywords that help your practice appear in local search results.
Most recent studies indicated that Google Business Reviews are the #3 most important ranking factor, after your Business Profile Information and Website design.
Here’s how it works:
Higher Local Rankings – Google prioritizes businesses with frequent, high-quality reviews. A steady stream of positive feedback signals to Google that your clinic is reputable and relevant.
Keyword Optimization from Patients – When patients describe your clinic as calming, modern, or inviting, those words become searchable terms that help potential patients find you.
Increased Google Maps Visibility – Reviews contribute to Google’s local ranking factors, improving your placement in the Local Pack (the top three map listings shown in search results).
More Clicks & Conversions – A clinic with strong ratings and authentic patient feedback is more likely to attract clicks, appointment bookings, and walk-ins.
By fostering a patient experience worth talking about, your clinic naturally generates SEO-friendly content, making it easier for new patients to find and choose you online.
Should you Invest in a Dental Architect?
In short: yes. A professional dental architect is essential for designing a functional, efficient, and patient-friendly clinic. A well-planned space enhances patient satisfaction, streamlines operations, and boosts profitability.
Maximizing Your Return on Investment
While ROI varies, partnering with the right dental architecture firm ensures long-term financial and reputational benefits. The key is choosing a firm that controls the cost of the project with exceptional results.
Prop Architecture delivers on both. Their expertise enhances patient experience, improves workflow efficiency, and drives financial success—making them a smart investment for any dental practice.
Who Is Prop Architecture?
Prop Architecture is a Toronto-based dental architecture firm specializing in dental clinic design. Founded in 2014 by Principal Architect Derrick Lai, the team provides a full range of services, from concept planning and permit drawings to construction documentation and contract administration.
For more information on their work, visit Prop Architecture or contact Derrick Lai at hello@prop.ca.