Who is Prop Architecture?
Headed by Derrick Lai, Prop Architecture is a firm celebrated for its innovative design and meticulous approach, dedicated to creating spaces that are both functional and inspiring. Their portfolio, which ranges from cutting-edge dental clinics to modern residential designs is a testament to their expertise and creativity.
Despite their impact and design expertise, Prop Architecture was faced with a dwindling online presence that didn't accurately reflected their accomplishments. Worse was that they were not effectively reaching potential clients seeking their services online. Derrick recognized that they needed to significantly expand their online visibility in order to generate more consistent leads.
To address this, Derrick partnered with DentalRx, seeking a strategic approach to enhance Prop's online visibility.
The objective was straightforward: to increase the number of times their expertise and portfolio were displayed to potential clients searching on platforms like Google. Doing so would drive more relevant traffic to their website, and so expand their reach and attract new leads.
An All to Common Challenge: Poor Website SEO
Before collaborating with DentalRx, Derrick faced common hurdles related to online visibility. While they had a website showcasing their work, it wasn't SEO optimized to capture the attention of thousands of potential clients using Google to find architecture services. The key challenge was a lack of digital reach:
Limited Appearance in Search Results
Their website was not consistently ranking or appearing for a wide range of search terms related to their services, expertise, or geographic areas they served (e.g., "commercial architecture firm Toronto", "residential interior design", "interior design portfolio").
Stagnant Online Visibility
This limited ranking directly translated to low website impressions. Their site was not being displayed often enough to purchase-ready clients.
Difficulty Showcasing Full Expertise
Without targeted optimization, specific areas of their expertise (such as "dental clinic design" and "commercial architecture") were not effectively highlighted to search engines.
Prop Architecture needed to quickly transition from a static online brochure to a dynamic, visible platform that actively attracted the attention of buyers and businesses seeking high-caliber architectural services.
Our Solution: A Complete SEO Renovation
For Prop Architecture, we implemented a comprehensive SEO strategy designed to address their specific challenges and maximize their online reach, focusing on driving impressions that would drive revenue downstream.
Our approach involved several key phases:
In-Depth Audit and Analysis
We began with a thorough technical SEO audit of Prop Architecture's website, analyzing its structure, speed, mobile-friendliness, and crawlability. We also conducted a comprehensive content gap analysis and competitor analysis to understand the online landscape within the architecture industry.
Targeted Keyword Strategy
We performed in-depth keyword research to identify the specific terms and phrases clients were using when searching for architectural services relevant to Prop Architecture's expertise and location(s). This included keywords related to different project types (e.g., "dental clinic design," "custom home architect"), styles, services (e.g., "residential architecture and design" "dental office design"), and location-based searches.
On-Page SEO Optimization
Our team optimized Prop Architecture's existing website content and structure. This involved refining meta titles, descriptions, header tags, and content throughout key pages (homepage, services pages, portfolio/projects, about us) to incorporate the targeted keywords naturally and effectively. We ensured that each page clearly communicated its purpose and relevance to search engines and users.
Technical SEO Enhancements
We addressed technical factors identified in the audit that could hinder visibility. This included improving site speed, optimizing for mobile devices, fixing crawl errors, and ensuring proper sitemap submission and indexing, making the site more accessible and understandable for search engines and visitors.
Content Strategy and Delivery
We expanded Prop's content to cover more long-tail keywords and demonstrate expertise (e.g., developing project case studies, articles on design trends, explanations of their process). Relevant, high-quality content is crucial for attracting impressions for diverse search queries.
Implementing the SEO Strategy: Optimizing for Reach
Despite a strong portfolio and expertise, Prop Architecture's online presence failed to generate consistent leads or market visibility. Our strategy focused on meticulously refining their digital platform to attract and engage a more qualified audience.
Our initial focus was overhauling critical project and service pages. Project pages were optimized with relevant keywords and compelling design solution narratives, targeting high-intent searches like "modern dental office design in Toronto" to establish Prop Architecture as an authoritative choice. "Residential architecture and design" service pages were similarly refined to clearly convey their expertise in delivering tailored solutions.
Service pages became active conversion tools, clearly articulating Prop Architecture's unique value proposition, addressing client questions and pain points directly, and using client-centric language to position them as expert problem-solvers.
Concurrently, foundational SEO was addressed by systematically optimizing page titles, meta descriptions, header tags, and internal linking. These technical enhancements improved search engine processing and ranking of Prop Architecture's content, boosting discoverability for relevant architectural terms.
These targeted content and technical SEO improvements methodically enhanced Prop Architecture's digital footprint. Each step deliberately increased visibility and engagement with potential clients seeking specialized services, laying critical groundwork for expanded reach and measurable client acquisition.
The Result: An Upward Trend of Over 38,000 Impressions in 2 Months
Through the dedicated SEO efforts implemented by DentalRx, Prop Architecture experienced a dramatic increase in their online visibility. The strategic optimization, technical improvements, and targeted content approach directly led to their website achieving over 38,000 impressions in only 2 months.
This represents a massive expansion of their digital reach, putting their firm and its impressive portfolio in front of a significantly larger audience of potential clients who are actively searching for the expertise in the architecture niche.
Increased impressions are the essential first step in the online client journey. More impressions mean more opportunities for clients to see the listing, click through to the website, explore the portfolio, and ultimately, contact Prop Architecture for their next project.
Conclusion
The partnership between DentalRx and Prop Architecture is a powerful example of how strategic SEO can unlock significant online visibility for businesses in specialized industries. By identifying the challenges of limited reach and implementing a comprehensive plan involving technical optimization, targeted keyword strategies, and on-page enhancements, we were able to successfully drive Prop Architecture's website impressions to over 38,000 in only 2 months.
We are proud to have worked with Derrick in enhancing Prop Architecture's digital footprint and helping their exceptional work gain the online visibility it deserves. We are also excited to follow-up with their progress as the impressions convert into more signed clients and continue to work with them in the coming months and years.