Who is Sovrle Dental Clinic?
At Sovrle Dental Clinic, providing exceptional oral healthcare is at the heart of everything they do. Located in North York, Ontario, their team is dedicated to oral health and ensuring positive patient experiences. The practice is run by Dr. Igor and Jovan Milanovic, where they had cultivated over 600 positive patient reviews.
However, like many dental practices, Sovrle Dental faced a common challenge in today's digital landscape: translating their high-quality care into a visible online presence that would convert new local patients.
They partnered with DentalRx to dramatically improve their online visibility, and stand out where over 1 billion patients were actively searching per month – on Google Maps. They needed a digital strategy that would cut through the competition and position them as the leading dental practice in their local area.
Sovrle Dental's Website Before:
The Challenge
When Sovrle Dental came to DentalRx, their online presence was not effective in attracting new patients in their area. Their key challenges were clear in their performance metrics:
Limited Online Visibility
The practice was averaging 29 impressions per day. This meant their practice listing was appearing in online search results (including Google Maps) an average of only 29 times each day, limiting their exposure to new patients searching for dental care.
Low Patient Engagement
Concurrently, they were receiving only around 2 clicks per day. Even when their listing did appear, it wasn't compelling enough or prominent enough to drive users to take action, such as visiting their website or calling the office to book an appointment.
Underdeveloped Website Foundation
Their website had only 9 pages, which restricted their ability to target specific services and keywords relevant to patient searches. This limited content depth and hindered their overall online relevance.
Technical Website Inefficiencies
The website had numerous code errors which resulted in page screen errors on mobile. The underlying technical issues affected user experience and search engine crawlability, subtly impacting their performance.
This combination of low impressions, minimal engagement, a limited website, and technical concerns created a significant barrier to attracting new patients online. Sovrle Dental needed a strategic intervention to boost their visibility and capitalize on the power of local search.
Our Solution: A Complete Digital Transformation
At DentalRx, we specialize in diagnosing the root cause of these online challenges for dental practices and implementing targeted, effective solutions. For Sovrle Dental, our approach was multi-faceted, addressing both their foundational website issues and their specific local search visibility needs.
Our strategy involved several key components designed to enhance Sovrle's relevance, prominence, and overall online authority:
Strategic Website Architecture & Content Expansion
We recognized that the 9-page website was a significant issue. Our team developed a strategic plan to dramatically expand the website's content, increasing the number of pages from 9 to over 54 pages (and counting). This was achieved by:
Creating dedicated, in-depth pages for each core dental service offered, allowing them to target specific high-intent keywords (e.g., "dental implants in North York," "pediatric dentist near me," "emergency dental care").
Developing location-specific content to reinforce their relevance within the North York area and its key neighborhoods.
Adding valuable informational pages like detailed FAQs, patient resources, and comprehensive doctor profiles to build trust and authority.
SEO-Optimized from the Ground Up
Every new page and every technical adjustment was made with SEO best practices at the forefront, ensuring the expanded content and improved site health directly contributed to improved search engine rankings and visibility.
The result was a website that was not only technically superior and rich in content, but also genuinely helpful and easy for potential patients to use, reflecting the quality of care they would receive at Sovrle Dental.
Technical SEO & Site Health Improvement
We conducted a deep technical audit of the website and addressed issues affecting its performance and search engine friendliness. Our efforts improved the site health score from 90% to 98%. Key technical optimizations included:
Improving website speed and performance across all devices.
Ensuring complete mobile responsiveness for a seamless user experience.
Resolving crawl errors and optimizing site structure for better indexing.
Implementing advanced schema markup to help search engines understand their services and practice information.
Enhancing website security and ensuring a proper HTTPS implementation.
Google Business Profile (GBP) Optimization
We focused heavily on optimizing Sovrle Dental's Google Business Profile, making it a powerful magnet for local patients. This included:
Ensuring 100% completion and accuracy of all business information (name, address, phone number, hours, services, attributes).
Selecting optimal primary and secondary business categories.
Crafting a compelling business description.
Uploading high-quality photos and utilizing Google posts for regular updates.
Proactive Online Reputation Management
We implemented strategies to encourage satisfied patients to leave reviews on Google and other platforms, and established a system for prompt, professional responses to all feedback. This built their online prominence and trust.
We also worked directly with Dr. Igor Milanovic and his team to respond respectfully and honestly to the limited negative reviews, which can often be hard to deal with.
Building Local Citations
We conducted a thorough citation audit and cleanup, ensuring consistent contact information about the dental clinic across numerous online directories, further reinforcing their legitimacy and location data for search engines like Google.
Modernized Website Design
Our work on Sovrle Dental's website went beyond simply adding pages and improving technical scores; we focused on creating a user-centric platform that effectively served the needs of potential patients while adhering to the highest SEO standards.
A modern and professional website design instills trust and credibility from a patient's very first click. It creates a positive first impression, signaling that the practice is current, professional, and attentive to detail. This visual appeal, combined with consistent branding, contributed to potential patients exploring the site further and consider the practice for their dental needs. High-quality imagery and a clean layout reduced anxiety and made the prospect of a dental visit more welcoming.
By prioritizing the user experience, we ensure that potential patients can easily find the information they're looking for. With a majority of users searching on mobile devices, we created a website that has a seamless experience across all screen sizes is essential. This allows patients to easily browse, tap-to-call, or book appointments on the go. A modern website created quick loading times to prevent frustration and reduce bounce rates, keeping potential patients engaged.
Patient-Focused Content
Each new page was written with the patient in mind, using clear, patient-friendly language to explain procedures, benefits, and what to expect, addressing common concerns and building confidence. The content acknowledges and alleviates common patient fears and uncertainties, of many new patients. When patients feel understood, trust begins to form and it helped to continue to educate and convert new patients.
By strategically optimizing website content with relevant keywords that are common for patients to search for online, we effectively reached new patients in the local area who were actively searching online for dental information and specific dental services. By targeting keywords in the Sovrle Dental's content it lead to a higher quality of new patient leads.
Enhanced User Experience
By improving site health to 98%, we ensured fast loading times and seamless browse on desktops, tablets, and smartphones. This responsive design and technical optimization reduced frustration and encouraged visitors to explore the site, leading to higher engagement signals.
With a majority of users searching on mobile devices, we created a website that has a seamless experience across all screen sizes is essential. This allows patients to easily browse, tap-to-call, or book appointments on the go.
Clear Calls to Action
We integrated prominent and user-friendly calls to action throughout the site, making it easy for potential patients to book appointments, call the office, or submit inquiry forms.
By having clearly worded CTAs like "Book Now," "Online Booking," or "Schedule Appointment" always visible on the screen, we tripled the conversion rate of website visitors booking appointments and contacting the office.
The Results
The strategy implemented by DentalRx delivered results for Sovrle Dental that far exceeded their initial goals:
#1 Ranking on Google Maps: Our targeted local SEO efforts, significantly bolstered by the strength of their expanded and optimized website, propelled Sovrle Dental to the #1 position on Google Maps in the competitive North York Area of Ontario.
34x Increase in Daily Impressions: The practice saw a massive surge in visibility, going from approximately 29 impressions per day to averaging around 1,000 impressions per day. This represents a nearly 34x increase in how often potential patients were seeing their practice listed online.
Significant Growth in Patient Engagement: Monthly online engagement increased from 290 to 372. While impressions grew more significantly (as is typical for increased visibility), this still represents a 28% increase in direct engagements that drive appointments.
Impressive Cumulative Performance: Over time, these daily improvements accumulated into outstanding total results: over 102,000 impressions and 1,008 clicks. These figures represent a substantial volume of increased online exposure and direct patient interactions driven by our SEO strategies.
Before:
After:
This is not only something that we are extremely proud of here at DentalRx, but is something that Dr. Igor and Jovan Milanovic are proud to be able to show their colleagues (and competitors) as a thriving dental practice.
Conclusion
Through our partnership, Sovrle Dental went from being an underappreciated practice online to a dominant leader in their local area, appearing at the top of Google Maps results and attracting significantly more attention from local patients.
The outcome is a practice that not only ranks #1 on Google Maps but also experiences a dramatic 34x increase in online impressions and a significant boost in direct patient engagement through clicks. At DentalRx, we are proud to have empowered Sovrle Dental with a robust digital presence that truly reflects their clinical excellence and fuels their continued growth in the North York community.